Vertos Medical Blog

Your mild® Practice – How to Get the Most Impact From mild®

As a mild® provider, it’s important to brand yourself as a mild® practice to attract new patients and educate people in your community who are searching for relief from lower back pain and mobility issues. By presenting the mild® Procedure as part of your treatment offerings, you can highlight that your practice provides advanced lumbar spinal stenosis (LSS) treatment options for potential patients searching for alternative solutions to epidural steroid injections (ESIs), pain medication, or back surgery.

The following patient education, healthcare professional, and digital (web/social) resources will help ensure your practice is well-equipped in identifying and educating the community and your referral networks about LSS, and how mild® can play an effective role in a patient’s care path.

Outfit your practice so patients know you offer the mild® Procedure.

Flip Chart

Use the 2-sided presentation tool to walk your patients through LSS, their treatment options, and what to expect with the mild® Procedure.

Patient Brochure

Send patients home with a reference tool to remind them of your consultation and reinforce your recommendations. Mark up the “What does your imaging show” page to identify stenosis level(s) and indicate contributing factors to spinal canal narrowing. Patient Brochure now available in Spanish.

Posters

Let patients know you offer an alternative to ESIs. Display posters in the lobby, exam rooms, and hallways so they can learn about mild® while they wait to see you. Two sizes available: small (18” x 24”) and large (24” x 36”).

ESI Patient Postcard

Distribute with routine discharge information so ESI patients know that if their symptoms don’t improve, their next step may be mild®.

Move More Questionnaire

Obtain a baseline assessment of each patient’s functionality to compare outcomes after mild®. Set expectations by reminding the patient that reconditioning and mobility improvement increases over time.

Patient Education Video

Stream the video on lobby screens and during consultations to help patients understand the procedure and its benefits, through visually engaging animations. The video includes but does not require audio.

Click the “Share” button on YouTube to get the embed code or contact us to request an MP4 format.

Your mild® Practice Blueprint

Learn more about how to outfit your practice, optimize resources, and guide patients through their treatment path. Contact your Vertos representative for a copy of the blueprint.

Patient Outreach Letter

Mail or email the letter template to all current and former ESI patients. Encourage them to “Schedule a Consultation.”

Add information about mild® to your website to help educate patients about the procedure.

Website Text

Copy and paste the following directly onto your site:

About the mild® Procedure

mild® is a short, outpatient treatment for lumbar spinal stenosis (LSS) that restores space in the spinal canal to help improve back and leg pain.* Using specialized tools and imaging, mild® addresses a major root cause of LSS by removing thickened ligament through an incision smaller than the size of baby aspirin, leaving no implants behind, only a Band-Aid.

The minimally invasive mild® Procedure has a safety profile similar to epidural steroid injections but with lasting results, and patients typically return to normal activity within 24 hours with no restrictions.* mild® is covered nationwide by Medicare and Medicare Advantage. Commercial coverage and other plans vary.

Visit www.mildprocedure.com for more info.

*Clinical data available: https://www.vertosmed.com/patients/

Patient Education Video

Embed the video on webpages and in social posts to help patients understand the procedure and its benefits, through visually engaging animations.

Click the “Share” button on YouTube to get the embed code.

Website Images

Include Before/After mild® illustrations to showcase how mild® reduces compression on the nerves.

Find a mild® Doctor Tool

If you are actively offering mild® to your community, make sure they can find you! Check our Find a mild® Doctor website resource to make sure all of your office locations are included.

Connect with us: Stay up-to-date with the latest information on the mild® Procedure and tag us in your posts!

Social Media Templates

Incorporate these ready-to-use social media templates into your feed. Include hashtags: #mildprocedure #vertosmedical #lookfortheligament #MOVE2mild #lumbarspinalstenosis #lss.

Now Offering mild®

We are excited to announce that we offer the minimally invasive mild® Procedure for patients with lumbar spinal stenosis (LSS). This short, outpatient treatment removes a major root cause of lumbar spinal stenosis through an incision smaller than the size of a baby aspirin and has shown to significantly improve LSS pain and mobility.

Get in touch with [PRACTICE] to see if you may be a candidate for the mild® Procedure at [PHONE #] or [WEBSITE].

Symptoms of LSS

Pain, numbness, heaviness, and tingling in the lower back, legs, or buttocks when standing or walking are common symptoms of lumbar spinal stenosis (LSS) that can make doing everyday tasks unbearable. The minimally invasive mild® Procedure addresses a major root cause of stenosis, by restoring space in the spinal canal to help improve back and leg pain.

Find out if you may benefit from the mild® Procedure by contacting [PRACTICE] at [PHONE #] or [WEBSITE] today.

Injections Stopped Working?

If you’re among the millions of patients searching for answers about chronic low back pain (CLBP) or if epidural steroid injections (ESIs) have stopped working, [OUR OFFICE] may be able to help.

Make an appointment today to learn more about our available treatments for CLBP, including the Mild Procedure for lumbar spinal stenosis (LSS), by contacting [CONTACT INFORMATION] or visiting [WEBSITE].

Stop the Cycle

Make your last epidural steroid injection (ESI) your LAST ESI.

[INSERT OPTIONAL PATIENT QUOTE]

If you are ready to stop the cycle of repeat ESIs for lumbar spinal stenosis (LSS), our office may be able to help. [OUR PRACTICE] is excited to offer the Mild Procedure for lasting relief.

Make an appointment today to learn more about Mild and see if you may be a candidate: [CONTACT INFORMATION/WEBSITE]

Take the First Step

Join the thousands of patients that have conquered chronic low back pain (CLBP) and discovered lasting relief from the symptoms of lumbar spinal stenosis (LSS) by making the #MOVE2mild.

Contact [OUR OFFICE] today and learn how the Mild Procedure may help you regain quality of life. [CONTACT INFORMATION]

If You Have Been Diagnosed With LSS...

If you’re tired of epidural steroid injections (ESIs) providing only temporary relief for chronic low back pain (CLBP) associated with lumbar spinal stenosis (LSS), [OUR PRACTICE] may have a solution.

We’re excited to offer the Mild Procedure, a short, minimally invasive procedure that addresses a major root cause of stenosis, by restoring space in the spinal canal to help improve back and leg pain.

Contact us today to make an appointment and see if Mild may be right for you.

[CONTACT INFORMATION/WEBSITE]

Quote Card

Our recent Mild patient was able to get back to what matters most.

[INSERT PATIENT QUOTE]

If you’re ready to make the #MOVE2mild and get on the path to lasting relief, contact our office today to make an appointment and learn more about the Mild Procedure: [CONTACT INFORMATION/WEBSITE]


Practice to provide a patient image or develop a quote card.

Patient Education Video

A common condition typically found in those over age 50, lumbar spinal stenosis (LSS) contributes to pain and mobility issues and may impact the ability to perform simple tasks. Watch this short patient education video to learn how the minimally invasive mild® Procedure may help those with LSS achieve lasting relief.

Find out if you may benefit from the mild® Procedure by contacting [PRACTICE] at [PHONE #] or [WEBSITE] today.

Click the “Share” button on YouTube to embed the video in your social post.

Additional content and tools designed specifically for APPs to help identify and educate patients.

mild® Quick Reference Card

Use the handy reference tool to ID mild® patients, including symptoms, indications, and benefits. Perfectly sized to fit in your lab coat pocket, on your badge reel, or clip to a workstation. Check out our blog Identifying & Educating mild® Patients – APP Guidance for patient identification tips and best practices.

Personalized, Virtual, or On-site Training

Vertos representatives are available to answer questions or deliver customized training sessions aligned to your team’s learning priorities. Reach out to your local representative to schedule a training.

Build connections with referring physicians to help attract more patients to your practice.

HCP Referral Outreach Letter

Inform your top referral sources! Customize this letter template to EMAIL or MAIL referring practices in your current network.

HCP Referral Outcomes Letter

Share your patient outcomes! Customize this template to share outcomes from recent procedures via EMAIL or MAIL to the mutual patient’s referring physician or PCP. Send alone, or pair with the Move More Questionnaire.

Referring Practices

Ensure physical therapists, primary care physicians, orthopedic surgeons, and other practices/specialties in your area who treat patients with chronic low back pain know:

  1. How to identify the most common symptoms of LSS; look for the “Shopping Cart Syndrome”
  2. Your interventional pain practice offers minimally invasive options

Patient Education Materials

Provide patient education materials such as the Patient Brochure and ESI Postcard. Remember to attach your practice information or affix a label.

Move More Questionnaire

Keep referring practices informed of their patients’ progress after mild®. Make sure they are aware of the functional improvements and how consistent those results are with other patients in your practice.

Word-of-mouth can be one of the most powerful tools to grow your mild® practice. Encourage patients to help advocate on your behalf.

Patient Testimonials

Document patients’ stories and testimonials; record a simple interview on a mobile phone that you can easily post to your website or social media. Showcase their mobility and be sure to obtain permission before posting the testimonial.

Patient Reviews

Encourage patients to share their improvements on review platforms or social media. Remind them that by sharing their story, they are helping others who are in pain find relief like they did.

Recognize LSS in Others

Teach mild® patients how to recognize LSS in their friends and family. They likely know others suffering from their same condition and can educate people in their community about the procedure.

Contact Us

We’re here to help! Team Vertos is committed to ensuring your practice has a strong foundation of tools to educate your community about the mild® Procedure and how its benefits are transforming the lives of patients. Please reach out if you need further assistance in optimizing these resources.

To order patient education marketing materials (brochures, posters, etc.) or to schedule a staff training, please contact your local Vertos representative.

For additional marketing-related questions, please email us at mild@vertosmed.com.

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